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This web site zoematthews.co.uk states the following, "ATTENTION LANDLORDS Most Properties Let within 7 days! Reduced fees if we do not let your property within 10 days! Welcome to Zoe Matthews Lettings and Property Management." We noticed that the webpage also said " We pride ourselves in offering a personal and friendly service to all, whilst at the same time maintaining a high standard of competence and professionalism." It also said " Details of some of the properties we are currently instructed to let may be found on this website, together with an outline of our service." The header had Letting agent as the highest ranking optimized keyword. It is followed by lettings agent, lettings agent burton, and letting agent burton which isn't as ranked as highly as Letting agent. The next words zoematthews.co.uk used was lettings agent burton on trent. letting agent burton on trent was included but might not be viewed by search parsers.